K-Beauty and the Metaverse: Virtual Makeup & Skincare Testing in 2025
Shopping for skincare has changed forever. In 2025, Korean brands are using AR and VR technology so customers can “try” products before buying — all from their phone or VR headset.
1 min read · Natallia Kapersak · 27 September 2026
Shopping for skincare has changed forever. In 2025, Korean brands are using AR and VR technology so customers can “try” products before buying — all from their phone or VR headset.
- How AR skin filters simulate your post-treatment glow
- Virtual skincare consultants powered by AI chatbots
- Metaverse beauty stores where you can “walk in” and shop
- Why this trend is booming among Gen Z
- How SparkleSkin plans to integrate AR try-on tools for its customers
SparkleSkin Tip: Test virtually, but always double-check ingredients — AR can show results visually, but your skin’s health depends on real-life formulation quality.
