Privacy
What we collect, why, and how you stay in control of it.
What this policy covers
This is how SparkleSkin collects, uses, stores and protects information about you when you browse, create an account, place an order, use Sparkle AI, or otherwise use this site — and what choices you have over it.
Information you give us
Directly, when you create an account, place an order, or contact us.
- Account details — name, email address, and, if you add one, a date of birth for birthday rewards
- Contact and delivery information — shipping and billing addresses, phone number
- Order history and payment outcome (never a full card number — see "Payments" below)
Orders and payments
We keep a record of what you ordered, when, and its delivery status, so we can fulfil the order and so you can look it up later.
Payment is handled by our payment provider. SparkleSkin never collects or stores your full card number; the provider processes your card details directly and passes us only the outcome (approved, declined) and the information needed to reconcile the payment.
Shipping, tracking and customs
We share your delivery address, phone number, and order contents with the courier and tracking service handling your parcel, so it can be delivered and tracked.
For international shipments, we and our couriers provide the customs information a shipment legally requires — for example, a description and declared value of the contents and, where applicable, an importer's identity or tax information you provided at checkout — to the customs authority of the destination country.
Beauty Profile, Beauty Quiz and Sparkle AI
If you complete the Beauty Quiz or build a Beauty Profile, your answers — skin type, hair type, concerns, goals and preferences — are stored against your account so we can personalise recommendations and your routine. This is never shown to other customers and is not sold.
Saving Beauty Profile data and enabling AI-personalised recommendations is a separate, explicit choice from your account itself, which you can turn on or off at any time from Account → Privacy.
If you talk to Sparkle AI, we keep the conversation so it can answer follow-up questions and so we can review and improve the assistant's answers. You can delete your own conversation history at any time from Account → Privacy; see "How long we keep your information" below for what happens to it if you don't.
Progress photos and AI photo analysis
Uploading a progress photo is entirely optional and requires its own, separate consent from your Beauty Profile — turning one on does not turn the other on. Your photos are stored privately to your account; nobody at SparkleSkin browses a gallery of customer photos, and a photo is never shown to another customer.
Where the feature is available to you, sending a photo to be analysed by our AI beauty assistant requires a further, separate consent, off by default, and only ever applies to the one photo you choose to send.
You can delete a progress photo, or turn either consent off, at any time from Account → Privacy.
Order preparation and packing records
SparkleSkin may photograph or record the preparation and packing of an order, at our discretion, for quality control, to help prevent fraud, and to resolve a shipping dispute if one arises. Not every order is photographed, and where a photograph is taken, we do not automatically send it to the customer — it is kept as an internal record unless we need it to respond to a dispute or a query.
Delivery evidence
When an order is confirmed delivered, we capture the delivery record the courier or tracking provider reports at that moment — including the delivery status and, where the courier provides it, information such as a signature or proof-of-delivery reference. This exists so that if a payment dispute is later raised with a bank or card issuer, we can show what actually happened, rather than relying on a tracking page that may have changed or disappeared by then.
Wishlist, cart and shopping activity
Items you save to your wishlist or basket, and preferences such as your chosen display currency and language, are stored against your account (or, if you are not signed in, on your device) so they are there the next time you visit.
Sparkle Rewards
Your points balance, how you earned or spent them, and any referral or birthday activity connected to your account.
Notifications and preferences
We keep a record of your notification choices — which categories of email and push notification you have opted into, separately from whether you receive order/receipt emails, which are not marketing and are not something you opt out of while you have an active order or account.
Customer support
If you contact us, we keep a record of the conversation so we can help you, follow up if needed, and improve how we support customers.
Security and fraud-prevention records
To protect your account and detect abuse, we keep a security log of activity such as sign-ins, failed sign-in attempts, password changes and similar security events, together with a coarse device signature (for example, "Chrome on macOS") and a partial, truncated network address — never your device's full network address, and never a detailed device fingerprint.
Cookies and similar technologies
SparkleSkin does not currently use third-party advertising or analytics cookies. We use only what is strictly necessary for the site to work: a session cookie that keeps you signed in, and browser storage on your own device that remembers your cart, wishlist and preferences between visits. Neither is used to track you across other websites.
If that changes — for example, if we introduce analytics or advertising cookies — we will update this policy and, where the law requires it, ask for your consent first.
How we use your information
In short: to run the parts of the platform you actually use, and nothing beyond that.
- To take, fulfil, ship and support your orders
- To operate your account, Beauty Profile, wishlist and Sparkle Rewards
- To personalise recommendations, where you have consented to that
- To respond to your questions and provide customer support
- To detect and prevent fraud, and to keep the site and your account secure
- To meet our legal, tax and accounting obligations
- To send you marketing, only where you have opted in — see "Marketing consent and unsubscribe" below
Service providers and processors
We share information with the service providers who help us run SparkleSkin, and only for that purpose: a payment processor to take payment, an email provider to send transactional and (where you have consented) marketing email, cloud hosting and database providers to run the platform and store your data securely, an authentication provider to handle sign-in, sessions and password resets, shipping carriers and tracking providers to deliver and track your order, and, where a feature you use calls for it, an AI provider that helps generate certain recommendations or Sparkle AI responses. Each of them processes your information only to provide their service to us, not for their own purposes.
International processing and transfers
SparkleSkin is based in the United Arab Emirates and ships orders from South Korea. Your information may be processed in the UAE, South Korea, and other countries where our service providers operate. Wherever your information is processed, we take reasonable steps to keep it protected to the standard described in this policy.
How long we keep your information
Order, payment and tax records are kept for as long as applicable law requires us to keep them.
Sparkle AI conversation history is kept for a limited period and then automatically anonymised or removed, unless it is connected to an order, return, dispute or support case still open, in which case it is kept for as long as that remains open. You can delete your own conversation history sooner at any time from Account → Privacy.
Delivery and dispute evidence (see "Delivery evidence" and "Order preparation and packing records" above) is kept for as long as needed to respond to a possible payment dispute or chargeback.
Other information is kept for as long as your account is active, or for as long as needed for the purpose it was collected for, whichever is relevant.
Your rights
You can manage your Beauty Profile, progress-photo and AI-analysis consents, and delete your Sparkle AI conversation history, at any time from Account → Privacy.
To request a copy of the information we hold about you, or to ask us to delete your account, use "Request my data or account deletion" from Account → Settings. We will respond in line with applicable law. A full deletion may be limited where we are required to keep certain records — for example, tax, payment, or dispute-evidence records — for a period set by law even after you ask us to delete your account.
Marketing consent and unsubscribe
We only send marketing email — offers, new arrivals, and similar content — to customers who have opted in. This is separate from order confirmations, receipts, shipping updates and other account or transactional messages, which are not marketing and continue regardless of your marketing preference. Every marketing email includes an unsubscribe link, and you can also manage your notification preferences from Account → Notifications.
Children
SparkleSkin is not directed at children, and we do not knowingly collect personal information from a child below the age of consent that applies where they live. If you believe a child has given us their information, please contact us and we will act on it.
Changes to this policy
We may update this policy from time to time. The version in effect at the time you place an order is recorded against that order, so a later change does not alter what applied when you bought.
Company details
SparkleSkin K-Beauty operates from Dubai, United Arab Emirates and Seoul, South Korea.
